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  Home  |  Media  |  Media Room  |  Logos and Fonts


Logos and Fonts

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Branding Guidelines
Logos and Fonts
Branding Statement


In order to ensure consistent use of the Ellensburg, Washington brand, we ask that you submit a sample of each project for approval with a specified deadline requirement. We will reply promptly to your request for approval.

Logo Downloads

Please do not alter these logos in any way, including changes in color or proportion.



Formats: GIF | JPG | PNG | EPS | PDF


Fonts

Use the links below to download our branding fonts:

TrendSansFive Italic.otf
TrendSansFive.otf
TrendSansFour Italic.otf
TrendSansFour.otf
TrendSansOne Italic.otf
TrendSansOne.otf
TrendSansThree Italic.otf
TrendSansThree.otf
TrendSansTwo Italic.otf
TrendSansTwo.otf

TrendSlabFive Italic.otf
TrendSlabFive.otf
TrendSlabFour Italic.otf
TrendSlabFour.otf
TrendSlabOne Italic.otf
TrendSlabOne.otf
TrendSlabThree Italic.otf
TrendSlabThree.otf
TrendSlabTwo Italic.otf
TrendSlabTwo.otf
Gotham-Bold.otf
Gotham-Book.otf
Gotham-Light.otf
Gotham-LightItalic.otf
Gotham-Medium.otf
Gotham-MediumItalic.otf
BrandPro.eot
BrandPro.otf
BrandPro.svg
BrandPro.woff
BrandProShade.otf


Brand Extension

Brand extension is the process of incorporating the brand into events and activities going on in the community. By adopting the look, feel and tone of the Ellensburg, Washington brand, these events begin to be connected in the consumers mind and begin to add strength to the primary brand and vice versa.

The general approach of brand extension is to select at least one of the members of the color palette as the primary color of the logo, and expanded the color palette from there. The use of approved fonts also connects the logo to the overall brand.



Back to Branding Guidelines









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